Google Cardboard

Bringing the future of virtual reality to the big stage for Google I/O 15.

In 2014, Google announced Cardboard, a ingenious cardboard viewer that had the power to bring Virtual Reality to the masses. Since then the VR team at Google has been pushing Cardboard to bold new frontiers. And they came to us for help to launch the next big step, specifically the Keynote at Google I/O 15.

Expeditions allows teachers to bring their curriculum alive by taking their students on field trips to almost anywhere they can imagine, giving students a deeper understanding of the world beyond the classroom.

We documented actual classrooms around the world that were a part of the Expeditions pilot program, capturing the magical moment when students and teachers alike used the app for the first time.

Another big reveal was the JUMP pipeline, which gives creators the tools they need to capture their world and then bring it to millions of VR users.
We worked together with Google to create a film shot completely on the JUMP camera – the first time anyone outside of the camera team at Google got access to any of the material.

It all came together to a 10 minute presentation, the finale of the Keynote at Google I/O15.

The display system was the largest yet. A 600 feet seamless display that wrapped around the audience of 4000 developers and reporters at the Moscone Center West in San Francisco. Google Cardboard is all about immersion and we wanted to use this screen as a medium to immerse the audience into our story. By utilizing the whole canvas at key moments we were able to transport our audience and give them a taste of what using Google Cardboard is like.

Understanding how to best tell a story on a display system of this scale is a challenge. It was a unique build for the keynote, so there were no references to learn from. To better understand the display and the presentation space we built a custom WebGL viewer that allowed us to prototype our keynote animations in a realtime 3d environment, right in the browser. It allowed us to iterate quickly on our ideas and gave our clients a chance to see it all come together long before the display system was physically assembled.
Together with the keynote announcements, we also updated the Google Cardboard site that went live at the moment of the Keynote presentation.

Google Cardboard quickly became the highlight of the keynote for I/O 15 for many people and we can't wait to see what experience people will build for it.

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