Spotify Amsterdam Dance Event
During the Amsterdam Dance Event, the world’s biggest club festival, we teamed up with Spotify to showcase their great dance music catalogue in an innovative and personalized way. The idea is simple: Give us your favorite song and get an ADE playlist back.
Other collaborations with Spotify
Spotify Sounds Like
In summer of 2014, Spotify asked us to create a campaign promoting the Mobile Free Tier. Together with Spotify we created Sounds Like, a campaign that travelled around the UK in July, August and September to many locations including beaches, parks during key events, airports, amusement parks and summer hubs.
In September and October, we once again teamed up with the Spotify team to create a student campaign in the UK. The campaign travelled around in 20 different university locations, such as Liverpool, Portsmouth and Southampton.
Spotify Nike Women’s Half Marathon
During Nike Women’s Half Marathon in San Francisco, B-Reel teamed up with Spotify once more to create a campaign, where the playlists created were based on the BPM of the submitted song to encourage runners in their performance.
Spotify Vodafone 1984G Street in Covent Garden
In beginning of January 2015, Spotify teamed up with Vodafone to create a street of pop-up stores in Covent Garden to celebrate the 30th anniversary of the UK’s first ever mobile phone call. Once again, B-Reel created a campaign based on the original Sounds Like idea to fit Spotify’s pop-up store.