FWA Site of the Day
Variér Brain Design
A campaign for Variér Brain Design.
DIST Creative approached us with an idea for a campaign for the Variér Balans chair in the form of an experiment. The chair is designed to promote movement and variation in the body to promote circulation and extended activity leading to better concentration and overall well-being. To prove this claim the campaign’s goal was to measure the brain waves of children indulging into their interests while using the chair and then use data visualization to turn the recordings into a pattern that could be printed as upholstery for the chair.
Accepting this challenge, we took advantage of the learnings made from our research and development project Mind Scalextrics.
Using a more advanced headset solution in the form of the Emotiv EPOC Neuroheadset, we were able to measure more precise brainwave patterns to pinpoint levels of concentration. Three children were recruited to come in to their studio to take part in the experiment and work on their favourite subjects while using the chairs and wearing the headset. Feeding that data into a custom built visualizer engine image patterns were created that reflected the changes in the children’s brain activities in real-time. In addition, the visualizer was using graphic presets corresponding to the children’s personal interests while taking inspiration from patterns ranging from classic tapestries to pop-art and contemporary design.
The result was a success as the children worked away and the patterns that emerged onto the screens clearly corresponded to their activity. Each child’s result was finally printed onto fabric to upholster the chairs. Variér Furniture is featuring the project at www.varierbraindesign.com and at international Furniture and Design Fairs where visitors can try the headset on, and create their own brain design.
It was a great experience for the team to take part of. Since it was quite an unusual project in the form of an experiment leaning on a mix of art and technology we had some doubts about the final result but it actually worked extremely well from the first prototype to the final design. But it wasn’t until we saw the children using the headset and we could see these beautiful designs come to life that we knew that we built the right solution. The final designs came out very well, varied but recognizable. It is inspiring to work with a project that is digital in its core but to end up in a very analogue result, something as real as the printed fabric for chairs. The guys at DIST Creative were great to work with, they came to us with a brilliant idea that was not only clever but also turned into something beautiful.
Patrik Gyllström at B-Reel Films directed the films for the site.