Jesper Hiro is an award-winning director who has shot over 100 commercials, promos, and music videos to date. A truly global citizen, Hiro grew up in Sweden and studied in Denmark. He launched his film career during his year abroad in San Francisco, working on several indies, commercials and documentaries. After returning to Sweden, Hiro worked as assistant director to Johan Renck with the production company Pettersson Åkerlund.
Hiro comes to B-Reel via ACNE Production, where his dry observational humor made its way into a multitude of projects including Optimum’s “No” with Mother NYC and Tesco’s “Mum of the Year” with Wieden and Kennedy London. Hiro is also known for Calpol spots “Tent” and “Shark” with JWT London.
He has received honors and awards at international and national award shows including Cannes Lions, Swedish Advertising Awards, Finnish Voitto Awards, Clio, British Television Advertising Awards, and Eurobest. He was nominated for Swedish Roy Awards ‘Director of the Year’, and has earned a Norwegian Grammy for Best Music Video.
The father of two is conversational in Japanese, German, French and Danish, and fluent in English and Swedish.