Two weeks ago we launched a digital platform for the Facebook’s ‘Friends’ campaign. We worked with Facebook's in-house creative team who wanted to create a campaign exploring friendship. Our site houses a mixture of video and images portraying a multitude of different types of connections.
The main grid navigation allows users to explore forty-eight unique films and stills which can each be shared at any point of the experience. The secondary navigation allows quick access to a piece of content through a list view. The site is responsive across mobile, tablet and desktop.
Media is being pushed in the UK and Canada (the main territories).
The director was Melodie McDaniel.